The Unboxing Impact

Social media has become one of the most prominent communication channels of this age. It allows employers to check on their staff. And more importantly, it helps brands and businesses to promote their products and services among large audiences.

One of many ways to promote products is to encourage social media influencers to create unboxing videos. Those influencers work through the unboxing of products as happy customers, convincing a majority of people to buy those products.

Video marketing

Videos account for more than 80% of consumer traffic. You may find the following stats interesting.

  • About 300 hours of videos are uploaded on YouTube every minute.
  • Video marketers get 66% more qualified leads.
  • E-commerce accounts for $1.3 trillion of the $22 trillion world’s retail market.
  • The number of queries produced by Google every minute is 40,000.

These stats suggest the potential of the video when combined with e-commerce and other ways of digital marketing.

Unboxing impact

The video makes up a significant volume of content available on the internet. So, it has to perform better than other marketing channels.

When it comes to e-commerce, companies have to ensure that their product packaging is both durable and aesthetically well-built. The pivotal part of customer experience in an e-commerce purchase is when a consumer gets the product package. It is the first physical interaction between a customer and a brand.

Since story sharing is a dominant aspect of social media use, it is not uncommon for many consumers to start sharing their experience of opening product packages. They either Livestream or upload these videos on social sites like Facebook and YouTube. These videos are known as unboxing videos.

Succeeding with unboxing

Why are unboxing videos popular? And why some videos get millions of views? The thing is, the companies behind those products do everything right when packaging. Here is what you can do to succeed with the unboxing.


First and foremost, you have to make sure that your customers get an undamaged box. You have to ensure that you are using a durable packaging box to pack your product. Next, make sure to label it correctly and hand it over to the most competitive shipping service. Remember, your customer will not be happy to receive a damaged box. That is why getting your product packaging damaged is the last thing you want.


If your product has to sit on store shelves, you have to ensure to instill some key selling factors in its packaging design to make it stand out among other products. The case of e-commerce is different. You have to design the product packaging in such a way that it makes an impact after being received by the customer. You can use creative and eye-catching sales phrases to keep your customers engaged with the packaging and product after the purchase.

Camera Appeal

While a video influencer makes a product packaging look attractive while recording an unboxing video, a significant part of this attractiveness is driven by the product packaging itself. This attribute of product packaging is referred to as the camera appeal. While designing and styling your product packaging, you have to make sure that it looks good in a recorded or live video.